STRATEGIC MARKETING AT ITS BEST
MISSION STATEMENT
Our mission at Golf Zone Publishing is to build the bridge of long term business relationships between reputable companies, and desirable clientele. We feel that the golf communities and country clubs we distribute to embody homeowners and consumers of above average incomes, and above average integrity. It is our goal to be able to provide those consumers with hard working, honest, and reputable service providers. Golf Zone is the perfect vehicle to bridge that gap. Our readers are engaged in our content on a weekly basis and by default, see our featured vendors as a reliable source for services and products. When the time comes that they need to call on one of our vendors, we want only the best industry leaders to show up at that door. For our clientele, the recommended local vendors, it is our mission to be the vehicle that gets them “behind the gates” of these prosperous and generous communities.
“The simpliest definition of advertising, and one that will probably meet the test of critical examination is that advertising is selling in print”
–Daniel Starch
Golf Zone Publishing
When you choose to work with Golf Zone Publishing for your marketing needs you will be working with a full complement of professionals. Our sales representatives will help guide you to the best use of your advertising dollars, our award winning graphic designers will work with you to build an ad that best exemplifies the qualities of your company and our administrative staff will be there every step of the way to provide unparalleled customer service.
We do extensive research and have a thorough understanding of which businesses and services our target demographic utilize most frequently and we strive to offer our clients the most exposure and the best value for their marketing dollars.
OUR LATEST ISSUE
HOT OFF THE PRESS
SOME FUN FACTS
OUR SKILLS
The skills utilized by our team have been perfected through years of experience. We believe this gives us an advantage over our competitors to provide the best possible service.
OUR SERVICES
Our publications are distributed to thousands of golf courses and country clubs nationwide. This is specialty niche marketing at its most effective. Our target demographic is people living the country club lifestyle.
Research shows this group:
- Entertain 6 times a year or more
- Dine out an average of three times per week
- Host theme parties twice a year
- Spare no expense in renovating and decorating their homes
- Purchase high end accessories, furnishings, floor, wall and window treatments, alarm systems, high end electronic systems, etc.
- Frequently invest in antiques and artwork
- Create outdoor living environments, incorporating lush landscaping, swimming pools, spas, fire pits, outdoor electronic systems, outdoor kitchens, patios, decks, porches, gazebos, sunrooms, etc.
- Spend their leisure time golfing, playing tennis, biking, boating and traveling extensively
- Frequently utilize the services of day spas, hair and nail salons, estheticians, anti-aging services, massage and wellness facilities, acupuncture, chiropractors, cosmetic surgeons, etc.
- Utilize the services of realtors, mortgage brokers, stockbrokers, insurance agents, financial planners and CPAs
- Spare no expense for their children’s education or recreational activities such as camps, music lessons, art lessons, gymnastics, etc.
- The Country Club setting fosters personal and professional relationships and leads to extensive word of mouth referrals.
Our graphic design team are consummate professionals who will work using your provided information; ie: logos, brochures, website and other printed or digital materials to create an eye-catching ad that highlights the best qualities of your company. We can also provide you with:
- Award Winning Graphic Design
- Branding & Corporate Identities
- Publication Design
- Full Print Design Service
- Basic HTML5 and SEO Web
Our magazine is typically 70 to 80 pages, full color, high gloss enamel, printed on 80 weight stock paper. Its features include tour schedules and results for the PGA, LPGA and Champions, tips from golf pros, articles of regional interest, health tips, recipes and travel related material. It is referred to by the members throughout the year.
BENEFITS OF PRINT ADVERTISING
In our technology obsessed age, some business people may believe their advertising dollars are better spent on digital marketing. While digital marketing is a valuable component of your advertising budget, print advertising will add to and enhance any existing digital campaigns. Here are some of the top reasons to consider print:
1. LEVERAGED CREDIBILITY:
Print publications such as Birdie Magazine that consistently offer readers high-quality, reliable content develop credibility, and advertisers can easily leverage this credibility. Known as the “halo effect,” placing ads in respected print publications leads to the same positive feelings from readers that are associated with the publication itself.
2. PRINT READERS HAVE BIGGER ATTENTION SPANS.
The digital age has pretty much killed the human attention span. We surf the web with six different tabs open while someone is instant messaging us, another is texting us, and the TV is on in the background. We are simply not as receptive to all of the digital advertising around us. Print readers don’t typically multi-task while reading a magazine, making them far more receptive to the ads within the publication.
3. UNPLUGGING IS IN.
We touched upon the fact that we are tech-obsessed creatures, but we are tech-obsessed creatures who have begun to understand the value of “unplugging” every now and then. When we do unplug from the digital world, we tend to turn to print media as a form of entertainment and engagement.
4. PRINT ADS OFFER MORE FLEXIBILITY AND OPTIONS.
Print ads allow you to target your audience. You can choose exactly which section of a magazine your audience is most likely to read. Print allows you to tailor your campaign to fit your budget by offering quarter-page, half-page and full-page ads. Advertising in print means you will actually work with a human being when buying your ad space as opposed to relying on an online algorithm to decide where your ads should live.
5. PRINT ADS DRIVE ACTION.
The Nelson Global Trust reported that 65% of print readers typically take some form of action after viewing an advertisement. The use of QR codes had helped to create a bridge between the print-digital divide. Our graphic team will help you incorporate one in your ad. This allows a viewer of your print ad to go directly to your website, providing perfect synchronicity between the two media.
Successful ad campaigns reach target markets, effectively communicate a message and drive action. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible.
INCREASE SALES AND OUTREACH TODAY! CONTACT US BELOW
CONTACT US TODAY!
Fax: (414)-310-0288
Address: 1028 E Juneau Ave Suite #507 Milwaukee, WI 53202